Seifert took over as worldwide CEO and chairman of Ogilvy, succeeding Miles Young, in 2016. When he took on the CEO role, Seifert inherited a host of legacy issues at Ogilvy similar to those that have plagued most traditional creative agencies in recent years. In 2018, Seifert led a rebrand of the agency, changing its name from Ogilvy & Mather to just Ogilvy. A year earlier, Seifert appointed a new global leadership team that included naming New York CEO Lou Aversano to CEO of the U.S.
In January of this year, Seifert announced in an internal memo obtained by Ad Age that Ogilvy would be undergoing another large-scale restructuring that would place more responsibility with regional leaders. As part of that effort, Ogilvy parted ways with U.S. Chief Creative Officer Leslie Sims. At that time, the agency laid off 80 employees across nine offices due to “a challenging second half in 2019 and a cautious financial outlook for full-year 2020,” Seifert said in the memo.
On an episode of Ad Age Ad Lib that same month, Read acknowledged the pressures unique to the holding company, as well as those affecting the larger industry. "If I have one frustration, it’s still somehow that we’re seen as an old-fashioned advertising agency that’s being disrupted by Google and Facebook,” he said.
Read said 2020 would see WPP focusing on returning to growth in North America—surely a goal that has been disrupted by the coronavirus pandemic—and on championing a new creative strategy to sustain the company for the future. He noted that creativity, across its various brands, has not been WPP's strong suit.
In July of 2019, Seifert came under fire, including from the agency's employees, over Ogilvy's work with U.S. Customs and Border Protection. According to recordings of a July 9 meeting with employees leaked to Buzzfeed, Seifert defended the work after employees complained that children had died in CPB custody. Buzzfeed reported that Seifert said the government contract is a “prestigious piece of business” and that the CBP “itself is not a bad organization.”
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April 29, 2020 at 03:38AM
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Ogilvy Worldwide CEO John Seifert exiting agency - AdAge.com
"Ceo" - Google News
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