We're expanding the full suite of products that we deliver to our customers to make their lives easier. Home inspection, appraisal, title, homeowners insurance, life insurance, disability insurance. Each and every one of those verticals push to make the process as seamless as possible for the consumer. It's a combination of people, product, technology all coming together. It’s the whole stack all in one place.
Every American consumer wants one place to go for their home, rather than the 15 places they go today. I think there's a race to try to make that happen. That's what's made Walmart a great company. That's what's made Costco a great company. That's what made Amazon a great company. Customer-first, low-cost providers.
We're not going to deliver steady growth, we're gonna deliver explosive growth. We’re slightly less than a 1% market share today. There's a long way to go between 1% and then 10%, 20% and 40%. Ultimately, it's our understanding that about only 18% of Americans shop around to get the best rate when they pick who they want to finance their home. So that tells us we should easily be able to grow to 18% market share, because everyone searching for a better rate should come to Better. Beyond that, we have to engage in financial education so that all Americans take advantage of a better rate. And then hopefully, that can help us double or triple our market share.
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Better.com CEO Vishal Garg talks IPO, RefiNow and bullying accusations - National Mortgage News
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