You said earlier you believe the company might be better without you. Why?
Well, because we constantly are composed with greater people, and because I will become maybe, you know, probably passé. I will become obsolete, I will become not as trendy as we are today. I will not keep up with the evolution of time.
We have an amazing team that will and is ready to take it to the next level whether I'm around or not. Many things that are happening today are happening without me being involved in every minor detail. I structure it as such. I'm excited when I see people shining without me being involved in every step, when they take calculated, but inspirational risks themselves and they go for it.
I believe we need to stop having the ego as large as the world to say it's going to collapse without me. We are a collection of amazing wineries, amazing brands that are far beyond my time. Look, we've resurrected Buena Vista Winery; the winery is better than it's ever been. Raymond … is four times its size. The Ink House, that beautiful hotel we bought, is more spectacular than ever.
If I'm an inspirational, passionate, energetic dreamer, that's exactly who I think I should be. President, CEO, leader, all that is great words that don't belong to me, but to an MBA school that I don't even belong to.
What's your opinion about the future of the U.S. economy?
I'm exactly bullish. I think America is the best place to be. The American democracy is the best of all; the system of checks and balances. And the presidential system is fabulous. I feel the world should run their economies the same way America is run.
What are you doing to attract employees?
What we hope we would be attracting is the engagement of their opinion, engagement of their contribution, that what they say means something and we act on their belief. We hope that we attract excitement and energy, we hope that we attract passion and dreams.
Do you think wages are the answer to recruiting?
Absolutely no. Our agenda is long term, and we elect to give people a voice and an opinion where people can make a difference.
What are the benefits and drawbacks to being located in the North Bay?
We need to continue to embrace that spirit of doing, to support our entrepreneurs and encourage creative business. We need to ensure the North Bay has thriving communities with housing that people can afford; we need our local governments to work in partnership with business that seek to make this a better place, where sometimes we feel we are more challenged by them than supported.
If you could change one government regulation, what would it be?
In certain wine regions in Northern California the connection to food and wine is sorely missed. Many places suggest that a winery should not offer food to pair with wine. We believe this needs to evolve as wine and food are best together, and the enjoyment of wine should never be about drinking, alone, but rather the cultural experience of wine and food together.
What other acquisitions are you eyeing?
And we have high ambitions. We keep adding, and we keep bringing more elements to our culture, more phenomenal, visionary ideas that make us a better place than yesterday. Our journey is not complete.
Do you want to share with NBBJ readers what those acquisitions will be?
No, because I want you to call me every week because we're going to feed you with new ideas.
What do you see in the boutique hotel industry?
Enormous potential because people change their traveling habits. We have elected to want to be in smaller homes, extended homes, be received and live like the people who own the homes. That's why the house my wife and I acquired, that beautiful home in the Napa Valley, so you could rent several rooms, all the rooms of the hotel and spend time with your friends at a private chef or yourself cook in the kitchen and live as a Victorian home owner in the heart of St. Helena on Highway 29.
I think people want unique experiences, they want to be part of the landscape, the fabric and the experience of the Wine Country, or the beach, or the mountains or nature. It's all about experiential today, much more than transactional.
How is your wife, Gina Gallo, involved in the Boisset Collection?
Gina is my muse and a source of creative energy. We love to blend wine, discuss wine, and share in the life of wine, but our business remains entirely separate as she has a very successful career in the wine world with her family winery.
Do you foresee your twin daughters one day being involved in the wine industry?
We of course would adore it. But they will find the path to their wine world their own way, as their mother and I both did.
What advice would you give someone just starting his or her career in your industry?
Be curious, be audacious. Try it all and meet as many people as you can. The wine world is an inspiring one that rewards those passionate and committed. Wine is never a job, it is a life. Embrace it.
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November 25, 2021 at 11:16PM
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Meet the audacious CEO of Napa Valley luxury wine, spirits and hotel group - North Bay Business Journal
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