The Auburn football team had a special visitor on Friday, leading up to Saturday’s Iron Bowl against No. 3 Alabama.
Apple CEO Tim Cook, an Auburn graduate, addressed the team and shared his message on “The Paul Finebaum Show.”
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“I told them that tomorrow is this rare opportunity to create a memory that lasts a lifetime,” Cook said. “And that there’s no better memory or longer-lasting memory than those that hit you when you do something that you’re not supposed to do. We’re not supposed to win tomorrow, but we can win tomorrow. And so I tried to leave them with that spirit and the fact I think the team in Crimson is not the major foe.
“The major foe for all of life’s greatest challenges is the person staring back at you in the mirror, and you have to recognize that. And sort of that little voice in your head that tells you that you’re doing 100 percent when you’re doing 90, and you have to eradicate it somehow. And so that was my message.”
Check out the full interview here.
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Apple CEO Tim Cook to Auburn: ‘Rare opportunity to create a memory that lasts a lifetime’ - al.com
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