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New CEO survey shows majority optimistic about 2022 - Jacksonville Journal-Courier

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According to a new report from Deloitte, the sixth edition of its CEO survey, chief executives are optimistic about growth despite 2022 potentially seeing more labor shortages as workers look for better opportunities, supply chain disruptions and the continuing pandemic. 

The Winter 2022 Fortune/Deloitte CEO Survey was fielded between Jan. 4-12, 2022 and included 175 CEOs across 15 industries sharing their perspectives, expectations, thoughts and priorities for the next 12 months. Leaders surveyed include Fortune 500 CEOs, Global 500 CEOs and select CEOs in the global Fortune community. 

The first CEO survey of 2022 shows leaders threading the needle between feeling "hopeful" and "uncertain" about the year ahead. CEOs expect business growth to remain strong, but continue to highlight challenges with talent, the continued pandemic and supply chain disruptions. Holding steady on expectations for growth, surveyed CEOs appear cautiously optimistic that their organizations have adjusted and adapted to a "new normal" marked by the enduring uncertainty of COVID-19.

"This is the first major survey of CEOs to be taken since the full effects of omicron hit," Alan Murray, CEO of Fortune, said in a statement. "And what it shows is that despite that rapidly spreading virus, CEO optimism about the year ahead remains strong. There are clearly plenty of problems out there – the nexus between talent shortages, supply chain snafus, and inflation being at the top of that list. But for now, business leaders seem confident they can navigate those shoals."

Nearly two-thirds of CEOs expect their organization's growth to be "very strong" or "strong" over the next 12 months, although nearly half of surveyed participants said talent remains the top concern they face. 

When CEOs were first asked in June 2021 about the biggest challenge they faced, a quarter of the responses pointed to talent-related issues. Asked the same question in September 2021, alignment was even stronger, with nearly half of all respondents naming talent. That emphasis continues today.

CEOs specifically called out the difficulties in fighting COVID-19 fatigue with team members, finding and keeping the best people, and responding to new work paradigms. Additionally, 71% of CEOs selected labor/skills shortage as one of the top three external issues they expect to influence or disrupt their business strategy within the next 12 months.

Financial market instability and inflation have risen recently, with 36% of CEOs saying its one of their top three concerns they may face or could potentially disrupt their business strategy in 2022. Another 78% of CEOs indicate supply chain disruptions have spurred increases in business costs and margin impacts, while 45% say the supply chain has caused revenue losses and customer service issues, and another 58% point to longer fulfillment cycles. 

Virtually all CEOs indicate they plan to take action on their supply chain over the next 12 months. More than half plan to change their pricing/profit model, and nearly an equal proportion plan to expand their supply chain ecosystem with more partners over the next 12 months. Just 47% of surveyed CEOs say they intend to expand sustainability and climate change initiatives, such as green energy, as part of their supply chain-related actions.

Regarding the pandemic, 32% of CEOs do not see the business effects of the pandemic being over in the foreseeable future, while 60% expect pandemic business effects to conclude by mid-2022 or the end of the year.

In the Fall 2021 survey, nearly one-third of CEOs said they didn't expect the impact of COVID-19 ending anytime soon while 11% said business effects would be over by the end of 2021, 23% said by mid-2022 and 35% said by the end of 2022. 

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